Our Mission and Values

Counsel and Care is the national charity working with older people, their families and carers to get the best care and support. The Elderly Invalids Fund, as it was then known, was established in 1954 by Bob and Joceline Graham in response to the poor levels of care experienced by many frail older people. Today, with an ageing population where 3 out of 5 people aged 65 and over will need care, Counsel and Care is needed more than ever.

What we do

Advice and Information

Counsel and Care's independent, dedicated and sympathetic Advice Service offers information and support to around 250,000 older people, their families and carers a year. We can advise on a range of community care issues, including finding and paying for care, welfare benefits, and hospital discharge.

Policy Influencing and Campaigning

The Policy and Communications Team at Counsel and Care works to influence government, the media and other stakeholders to get the best care and support for older people. Older people's concerns and experiences reported to our advice service inform our campaigning work. Our independence means that we are able to campaign and lobby on more controversial issues.


Counsel and Care relies entirely on the generosity of the public for income, as we receive very little statutory funding. Without your generous donations and legacies we would be unable to continue our valuable work. You can help ensure that no older person has to live in poverty, social isolation and difficulty by supporting Counsel and Care with a donation or remembering us in your will.

Working in Partnership

Counsel and Care's expert advice and information service can partner with other organisations including local authorities, healthcare providers, housing associations and employers to help them meet the care and support needs of residents, patients, tenants and employees.